In 2006 the Tobacco Control Project staff worked diligently to establish an ordinance that would require all retailers in the County of Riverside to have a license to sell tobacco and tobacco products. The ordinance subjects retailers to penalties for failing to obtain a license, as well as sanctions for sales to minors, which can range from license revocation to monetary fines up to $10,000. With the support of youths, community-based organizations and health officials, the County of Riverside was able to produce lower rates of tobacco sales to youths, dropping the average from 65% to 31%. As of February 2010, the ordinance was amended to encompass better enforcement strategies. The authority that currently enforces the County ordinance is Riverside's Department of Environmental Health.