NEW DATA SHOWS YOUNG PEOPLE IN RIVERSIDE COUNTY ARE TARGETED BY UNHEALTHY MESSAGES IN RETAIL STORES March 5, 2014
Riverside County Tobacco Control Project is funded by California's Proposition 99. The initiative, which was passed in 1988, increased tax on cigarettes from .10 to .35. Since Prop 99's passage there has been a drop in the smoking prevalence in California from 26% to 14%.
Along with tobacco prevention education, the Tobacco Control Project also provides staff support and technical assistance to the Coalition for Tobacco Free Communities of Riverside County. The coalition members represent various local community organizations throughout Riverside County. The Coalition has spearheaded numerous public policies and community activities.
For more information call (951) 358-4977